anna nicoli
User Experience
by Design
PROJECT
Tobacco Retailers Loyalty Portal
- Requirements Analysis
- User Journey
- IA and Navigation systems
- Salesforce Experience Cloud
- Data Visualisation
- Content Management System
- Branded Prototypes
To support the launch of its new heated tobacco products, Imperial Brands aimed to incentivise retailers, drive product promotion, and strengthen loyalty through rewards and rebate programmes. As Principal UX Consultant, I have:
- Gathered requirements and refined existing user stories based on stakeholders’ requests and usability best practices.
- Branding requirements gathering and portal implementation directly on Salesforce Experience Cloud.
- Mapped users journey, designed architecture and navigation systems to include all content requirements.
- Set reports and dashboard visualisation on Experience Cloud.
- Built the site using out-of-the-box CMS components to facilitate following content management.
- Created the Digital Experiences CMS Workspace with content provided by the client.
- Created content collections and tags.
- Liaised with Experience Cloud Content Management System to align on content management.
- Created and handed over the content management documentation and guidelines to enable project team to update as needed.
Built on Salesforce, the MVP was successfully launched in Greece, with plans for a subsequent global rollout.