anna nicoli
User Experience
by Design
PROJECT
Car Insurance mobile-only transactional website
- Requirements analysis
- Target users profiles
- Competitors analysis
- User Journeys
- Prototypes
The well established UK based insurance Company planned to launch a new car insurance product targeting young generations. As UX Lead I joined at project started and have:
- Analysed of the existing project documentation, including a competitive market study and a high-level targeted customer group study.
- Defined of the target customers and analysis of their needs.
- Set the design principles to lead the design.
- Run additional competitive design analysis comparing on defined leading principles directly on design.
- Defined the end to end user journey covering different scenarios and all possible options users have during the journey.
- Designed all Wireframes and created a set of web components.
- Designed the clickable prototype for each step of the journey, with a particular focus on content design.
- Finally, handed over the development team.
The MVP of the new product was successfully launched > at www.mojainsurance.co.uk