I have been working as a user experience designer, user researcher and customer experience consultant since 2011 with public and private companies in many sectors: public services, financial, media, law firm, IT, energy, food and non-food retail, entertainment.

For years I’ve explored users’ behaviours and attitudes and designed Saas solutions, CRM and customer portals, digital workplaces, corporate and eCommerce websites, on large, medium and small screens, and consulted on service design and customer experience.

Since 2015, I’ve been leading the project/product user experience, and mentored UX Designers and Content Designers. For two years I’ve been managing UX Teams.


I have improved my skills by obtaining certificates in Mobile Experience (Nielsen Norman Group), Content Strategy for Professionals (Northern Western University), Web UX, and Human-Computer Interaction (HCI).
I also have completed my MA in Cultural and Critical Studies in London with a dissertation on ‘Visual art in the Internet age’, exploring how audiences and artists have created interactive and collaborative digital artworks in the late 1990s.

When not in the digital space, I upholster antique and modern chairs to create new seating experiences. Last but not least, I’m a skipper and I love sailing.