Discovery

Proficiency in conducting research studies and applying creative processes that explore human-centered solutions- making insights actionable and scalable to help identify how to make better products and services as well as new ideas.

Scope, plan and run qualitative and quantitative user research in all stages of the design process and product lifecycle.
Managing research operations. Plan, create and manage user research panel to easily access customers and users. Participant selection, recruitment and follow-up.
Presenting findings and recommendations to senior stakeholders in a variety of
formats to suit operational need.
Requirements prioritisation to balance business and customers/users needs.
Degree in multicultural studies with research in psychology, ethnography, communications, and digital behaviours.
Proficiency in planning, conducting/facilitating:
- Workshops with internal and external stakeholders to gather requirements (e.g. empathy and experience mapping, page description workshop, business requirements).
- Face to face interviews.
- Online surveys (e.g. feedback, segmentation).
- Desktop research (e.g. stats, reports, customers/users behaviour, best practices).
- Ethnographic and international market research.
- Analytics setting and analysis.
- Competitive research and analysis (market, benchmarks and features)
- Empathy mapping outcomes to define proto personas.
- Experience mapping outcomes (e.g. customer/user journey as-is) to define goals.
- Card sorting, mindmap and IA workshops.
- Usability/expert review, to identify experience gaps in relation to requirements
- User personas/stakeholder profiles, Job to Be Done.