Qualitative and quantitative user research; Scoping, planning, conducting and mentoring; user panel recruitment and management; finding analysis and presentation; facilitate requirements prioritisation.

  • Workshops with internal and external stakeholders to gather requirements (e.g. empathy and experience mapping, page description workshop, business requirements).
  • Face to face user interviews.
  • Online surveys (e.g. preferences, feedback, segmentation).
  • Desktop research (e.g. existing stats, reports, customers/users behaviour, best practices).
  • Ethnographic and international market research.
  • Competitive research and analysis (market, benchmarks and features)
  • Empathy mapping outcomes to define proto personas.
  • Experience mapping outcomes (e.g. customer/user journey as-is) to define goals.
  • Card sorting workshops and remotely.
  • Usability/expert review, to identify experience gaps in relation to requirements
  • Define user personas/stakeholder profiles, Job to Be Done.
  • Requirements analysis, business and user goals and expectations. Prioritisation in liaise with internal stakeholders.
  • Users/clients recruitment, directly or by creating a research panel with realy customers/clients.
  • Degree in multicultural studies with research in psychology, ethnography, communications, and digital behaviours.