Qualitative and quantitative user research; Scoping, planning, conducting and mentoring; user panel recruitment and management; finding analysis and presentation; facilitate requirements prioritisation.
- Workshops with internal and external stakeholders to gather requirements (e.g. empathy and experience mapping, page description workshop, business requirements).
- Face to face user interviews.
- Online surveys (e.g. preferences, feedback, segmentation).
- Desktop research (e.g. existing stats, reports, customers/users behaviour, best practices).
- Ethnographic and international market research.
- Competitive research and analysis (market, benchmarks and features)
- Empathy mapping outcomes to define proto personas.
- Experience mapping outcomes (e.g. customer/user journey as-is) to define goals.
- Card sorting workshops and remotely.
- Usability/expert review, to identify experience gaps in relation to requirements
- Define user personas/stakeholder profiles, Job to Be Done.
- Requirements analysis, business and user goals and expectations. Prioritisation in liaise with internal stakeholders.
- Users/clients recruitment, directly or by creating a research panel with realy customers/clients.
- Degree in multicultural studies with research in psychology, ethnography, communications, and digital behaviours.
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Users ratings on current offer -
Service requirements workshop outcomes -
User requirements workshop outcomes -
Digital devices main use and tasks -
Persona -
Page Description Workshop: the Wall -
International remote survey resulsts -
Empathy mapping -
Mapping requirements to features -
UX Research Panel Overview -
Benchmarking
