Since 2011 I’ve successfully led and delivered experience and digital transformation projects for private and public companies opearating in many different sectors, from Media to Finance, from local authorities to Energy Suppliers. I’ve managed and mentored UX Teams since 2015.

Passionate users advocate I’ve successfully engaged organizations to adopt a UCD evidence-based approach to enable informed decisions that led to success.


User Research Strategy for B2C Membership programme

Digital User Research - Membership programme

The recently launched Membership Programme was having great success, however the Digital team needed more users insights to target the offers and improve the user experience. I’ve planned and created a User Research Panel for enabling regular research studies and user feedback.

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