I’ve audited digital products and run business discovery workshops to identify goals and gaps and set a strategy about how to engage users to improve performances. I’ve set the user research practice, provided strategic insights, improved research capabilities, enabled access to real users to improve product satisfaction, up skilled design and product teams.

• Creation of User Research Panels (B2C and B2B) to enable access to real users/customers/clients.
• Discovery workshop to identify organisation business model and goals.
• Expert reviews to identify gaps, opportunities and plan ahead for short and medium improvements plan.
• Scope, plan and run qualitative and quantitative user research in all stages of the design process and product lifecycle.
• Manage research operations. Plan, create and manage user research panel to easily access customers and users. Participant selection, recruitment and follow-up.
• Present findings and recommendations to senior stakeholders in a variety of
  formats to suit operational need.
• Prioritise requirements to balance business and customers/users needs.
• Degree in multicultural studies with research in psychology, ethnography, communications, and digital behaviours.
• Qualitative and Quantitative Research Studies
  • Workshops with internal and external stakeholders to gather requirements (e.g. empathy and experience mapping, page description workshop, business requirements)
  • Face to face interviews
  • Online surveys (e.g. feedback, segmentation)
  • Desktop research (e.g.  stats, reports, customers/users behaviour, best practices)
  • Ethnographic and international market research
  • Competitive research and analysis (market, benchmarks and features)
  • Empathy mapping to define proto personas
  • Experience mapping (e.g. customer/user journey as-is)
  • Card sorting, mindmap and IA workshops
  • Usability/expert review, to identify experience gaps in relation to requirements
  • User personas/stakeholder profiles, Task analysis, prioritisation, Job to Be Done