Online Store for Far-East Asia Fashion Retailer

2011

The Chinese luxury retailer, with more than 100 department stores in more than 20 countries in the Far East Asia, was undergoing into a global digital transformation.  

New to online store practices the client team had difficulties in understanding online best practices and how to offer top-level content experience to their customers.

What I have done

After having gathered the client requirements, weaknesses and strengths of their product information team, I have planned the image style guide to include basic and advanced information and instructions about how to display product information on their online store.

Overview: An initial table inform about product image style options, matching photograph types with product categories (garment, accessories, jewellery and home ware).
Photo Shooting Details: Each page is dedicated to each one of the above mentioned category with detailed instructions about how product image should be displayed on the product page.
Photo Shooting Instructions: A last section is dedicated to technical information about images size and formats, product photography in studio, and post production techniques.

Overview – Table

Photo Details – (sample)

Photo Details – (sample)

Photo Shooting – Image Sizes

The retailer required a study for improving the featured imagery throughout the new online store, suggest how to achieve the required high quality and how to source photographers.

The study includes the retailer imagery current situation and challenges, and proposes potential solution enriched with data and samples.

Editorial Digital Images Study – Samples

Editorial Digital Images Study – Analysis and Solution

The retailer required a study for enhancing online product information and editorial content to improve online visibility.

The study includes the retailer imagery current situation and challenges, and proposes potential solution enriched with data and samples.

Study for Online Editorial Content

Study for Enhancing Product Information