The travel company requested a travel companion app to complement their existing website.
User’s Scenario: “I want to be able to plan my trip, get recommendations on where to go and instructions on how to get there. I will have very limited or no Internet connection”. Target User Groups: The client wants to target millennial inbound tourists.
What I have done
After having done a user research about the target users, and the competitive research and analysis to understand gaps and opportunity, I have designed the app wireframes. Finally I suggested future improvements to fill the market gaps.