Project Type: B2C
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Customer Portal on Salesforce Community
The energy supplier was undergoing a digital transformation project and adopting a full set of Salesforce solutions to improve internal processes and customer relations. Self-Service Portal Compared to the early designs, it was necessary to refresh the UI to create a consistent digital brand identity and to improve features and functionalities. After having gathered business […]
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User Research Strategy for B2C Membership programme
Overview The UK based insurance and travel company launched their membership programme dedicated to over 50s existing customers just six months before I joined the Digital Marketing team as a Digital User Researcher. They needed to understand their target age group digital behaviours and preferences, and hired me to find out more and to support […]
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App Studio for tracking Baby activities
2017 The app tracks the baby’s growth, development, and health. The client wanted users to be able to input data and compare it with healthcare standards while sharing data with doctor. What I have done After conducting desktop research and a competitive analysis to understand the baby apps market opportunity, I analyzed users’ need and […]
anna nicoli 