The client needed a new solution to store and share knowledge among teams and countries more efficiently.
With stakeholders new to UCD, I have driven them through the journey of UCD process. In addition, time constrains, a global audience mainly working offsite and not used to digital products could add some challenges to achieve the project objectives.
What I have done
As UX Consultant I have planned and run the user research, set a new design strategy, and finally created the wireframes and prototypes for desktop and mobile devices.
In agreement with the client, I have planned a user research and remotely interviewed 15 people, and prepared an online survey with 46 questions covering 5 research areas (work collaboration, social engagement, information consumption, mobile usage and current Intranet relation). Finally, I have analysed the resulting data, searching for common traits, and grouped them to generate personas and user segmentation. In addition, I have defined user scenarios and designed user journeys to emphasise pain points.
Results: The research revealed that most users were keen to improve collaboration using digital tools, while not all keen to adopt social media to improve their individual productivity. I have prepared and presented the stakeholders the user research findings and gathered their positive feedback.
In order to combine business and users requirements, I have reviewed with the client the global navigation and the page content structure. Then I have proposed to introduce the social media feeds in key pages so to stimulate the most reticent users and empower the more social media enthusiastic.
Finally, I have recommended to review the layout of key pages so that users could easily find the relevant information for their role and location, on desktop and mobile devices. I have created static and clickable wireframes.
The client acknowledged that the user research has emerged a deep understanding of their users (employees) beyond expectations. This has driven the team to set a precise strategy and design which have finally met all requirements.
“People interviewed have said that Anna is very professional and they liked to talk to her. The research showed our people attitudes and requirements we weren’t aware of. Finally, the new Intranet navigation proposed is excellent and fits the purpose to facilitate our people find content and to get in touch with their peers around the world.”
Client main stakeholder and project manager, Oil Company