User Experience by Design
I’m a lead user researcher and experience strategy designer, dedicated to assisting businesses in their growth by gaining insights into users behaviour and crafting compelling digital solutions.
STRATEGY & RESEARCH
Business goals, User Research
DESIGN & TESTING
Concept, UX, UI, User Testing
MONITORING
Data Analysis, User Feedback
+LEADERSHIP
Team leading, Processes
Projects
Over the past 13 years, I have designed digital solutions on large, medium, and small screens, for mobile and web applications, and SaaS solutions. Here is a curated selection of projects arranged chronologically, starting with the most recent, to showcases my journey since my early days into the realm of UX/UI.
What they have said
“Anna’s work is very structured, clear and well thought through. Her sound recommendations contributed to the success of the project.”
Claire Horbury
Group Product Management and Product Marketing Lead, @Saga Plc
“Anna took part of one of the most SF challenging Program in Italy as UX Senior architect. She had the opportunity to bring her experience and creative touch for the UX and UI design of the platform. This highly contributes to the user adoption.”
Arianne Delalieux
Programme Director Lead @Salesforce UK
“Anna is a dynamic and energetic UX manager. I was lucky to have had her as a line manager and to have benefited from her positive approach.’”
Emily Corfe
Content Designer and Comms Manager @GreenNetwork Energy
MASTER OF ARTS
Cultural and Critical Studies
BACHELOR’S DEGREE
Cultural and Linguistics Studies
AI Associate
Salesforce
Strategy Designer
Salesforce
HCI
Interaction Design Foundation
Mobile UX
Nielsen Norman Group
Content Strategy
Northwestern University
anna nicoli 