1.


Vision

Let’s make it strategic! Nothing starts without a vision and business goals. More customers, new customers, higher adoption and performance rates, etc. If you don’t know the why, you can’t get the what.

2.


Exploration

People, audiences, customers, perspectives, employees… users. Explore their motivations and understanding their needs and ecosystem is the key to success! Observe and aim…

3.


Creation

With a goal and a target, we can elaborate the solution. From concept to the details, iteration by iteration, through MVP and testing. Think, visualise, update… then launch!

4.


Enhancement

Let’s make it right! With time… Nothing gets perfect at the first shoot. Observing how the solution is used, when, what for, and getting users feedback, can only make it better.

Research

Emphasise Business Model and Goals, User Research, Strategy
> View More

Design Concept, Journeys, Prototypes, Usability Testing
> View More

Researc

Monitor Analytics, Feedback, Satisfaction

+Management & Mentorship
Team lead, Practice framework and processes, Careers enhancement

“Anna’s work is very structured, clear and well thought thorough. Her sound recommendations contributed to the success of the project.”

— Claire Horbury , Saga Plc


STRATEGY DESIGNER
Salesforce

SALES CLOUD SPECIALIST
Salesforce

HUMAN COMPUTER INTERACTION
Interaction Design Foundation

MOBILE EXPERIENCE
Nielsen Norman Group

CONTENT STRATEGY FOR PROFESSIONALS
Northwestern University

MASTER OF ARTS
Cultural and Critical Studies

BACHELOR’S DEGREE
Cultural and Linguistics Studies

Website Powered by WordPress.com.