anna nicoli
User Experience
by Design
Discover.
Design.
Test.
Optimise.
Helping organisations to understand their products users, solve complex problems, and create compelling digital products.
40+
PROJECTS
10
COUNTRIES
5
CONTINENTS
24%
UX STRATEGY
55%
USER RESEARCH
90%
UX/UI DESIGN
80%
CONTENT STRATEGY
16%
TESTING
8%
OPTIMISATION
47%
B2C
16%
B2B
37%
B2B2C
anna nicoli
User Experience
by Design
DISCOVER
Understand business goals and problems before designing the solution.
- Business workshops
- User Research Qualitative & Quantitative
- Product & UX audits
- Competitors & market
- User journeys & personas
- Analytic data analysis
anna nicoli
User Experience
by Design
DESIGN
Turn ideas and insights into usable digital experiences.
- Wireframes
- UI prototypes
- Responsive design
- IA & Navigation systems
- Design systems
- Guidelines & specs
anna nicoli
User Experience
by Design
TEST
Test the experience before investing in the build.
- Usability testing
- Task-based testing
- First-click testing
- Expert reviews
- Analytics
anna nicoli
User Experience
by Design
OPTIMISE
Use data and feedback to make products better.
- User feedback
- Google Analytics
- KPI definition
- Behavioural analysis
- Post-launch research
- UX optimisation
anna nicoli
User Experience
by Design
REVIEWS
What they have said.
- Directors
- Project Managers
- Team members
- Client stakeholders
Claire Horbury
Group Product Management and Product Marketing Lead, @Saga Plc
“Anna’s work is very structured, clear and well thought through. Her sound recommendations contributed to the success of the project.”
Arianne Delalieux
Programme Director Lead @Salesforce UK
“Anna took part of one of the most SF challenging Program in Italy as UX Senior architect. She had the opportunity to bring her experience and creative touch for the UX and UI design of the platform. This highly contributes to the user adoption.”
Emily Corfe
Content Designer and Comms Manager @GreenNetwork Energy
“Anna is a dynamic and energetic UX manager. I was lucky to have had her as a line manager and to have benefited from her positive approach.’”
anna nicoli
User Experience
by Design
EDUCATION & CERTIFICATIONS
Improving knowledge while working
- BA in Italy
- Master of Arts in the UK
- UX/UI Design, Strategy Certifications
- AI Expert Certification
MASTER OF ARTS
Cultural and Critical Studies
BACHELOR’S DEGREE
Cultural and Linguistics Studies
AI Associate
Salesforce
Strategy Designer
Salesforce
HCI
Interaction Design Foundation
Mobile UX
Nielsen Norman Group
Content Strategy
Northwestern University
anna nicoli
User Experience
by Design
PLATFORMS
From design to workshops, embracing AI
- UX Design
- UI Design
- Collaborative design
- AI Tools
- Research and Test
Figma
Design
Sketch
Design
Adobe XD
Design
WordPress
Design & Build
Shopify
eCommerce
Miro
Collaboration
Salesforce Experience Cloud
Design, Content, Build
Salesforce Lightning Design System
UserTesting Usability Testing
Lookback
Mobile Usability Testing
CHATGPT
AI Content
AI TOOLS
Getting on…
Lovable
Design, Build
Moonchild
Design
Replit
Design & Build
Dovetail
User Research
anna nicoli
User Experience
by Design
PROJECTS
Adapting approach depending on business
and team needs
Supporting projects from the first discovery session through to implementation and optimisation. Or stepping in at a specific point where UX expertise is needed.
anna nicoli
User Experience
by Design
anna nicoli
User Experience
by Design
Discover.
Design.
Test.
Optimise.
Helping organisations to understand their products users, solve complex problems, and create compelling digital products.
40+
PROJECTS
10
COUNTRIES
5
CONTINENTS
24%
UX STRATEGY
55%
USER RESEARCH
90%
UX/UI DESIGN
80%
CONTENT STRATEGY
16%
TESTING
8%
OPTIMISATION
47%
B2C
16%
B2B
37%
B2B2C
anna nicoli
User Experience
by Design
DISCOVER
Understand business goals and problems before designing the solution.
- Business workshops
- User Research Qualitative & Quantitative
- Product & UX audits
- Competitors & market
- User journeys & personas
- Analytic data analysis
anna nicoli
User Experience
by Design
DESIGN
Turn ideas and insights into usable digital experiences.
- Wireframes
- UI prototypes
- Responsive design
- IA & Navigation systems
- Design systems
- Guidelines & specs
anna nicoli
User Experience
by Design
TEST
Test the experience before investing in the build.
- Usability testing
- Task-based testing
- First-click testing
- Expert reviews
- Analytics
anna nicoli
User Experience
by Design
OPTIMISE
Use data and feedback to make products better.
- User feedback
- Google Analytics
- KPI definition
- Behavioural analysis
- Post-launch research
- UX optimisation
anna nicoli
User Experience
by Design
PROJECTS
Adapting approach depending on business and team needs
Supporting projects from the first discovery session through to implementation and optimisation. Or stepping in at a specific point where UX expertise is needed.