I’m a lead user researcher and strategy experience designer.
My mission is to empower businesses by designing high-quality solutions that meet their goals while engaging their users‘.
Freedom is often under conditions, that’s why experience design is necessary. To balance business and users needs.
1.
Vision
Let’s make it strategic! Nothing starts without a vision and business goals. More customers, new customers, higher adoption and performance rates, etc. If you don’t know the why, you can’t get the what.
2.
Exploration
People, audiences, customers, perspectives, employees… users. Explore their motivations and understanding their needs and ecosystem is the key to success! Observe and aim…
3.
Creation
With a goal and a target, we can elaborate the solution. From concept to the details, iteration by iteration, through MVP and testing. Think, visualise, update… then launch!
4.
Enhancement
Let’s make it right! With time… Nothing gets perfect at the first shoot. Observing how the solution is used, when, what for, and getting users feedback, can only make it better.
Emphasise Business Model and Goals, User Research, Strategy
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Design Concept, Journeys, Prototypes, Usability Testing
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Monitor Analytics, Feedback, Satisfaction
+Management & Mentorship
Team lead, Practice framework and processes, Careers enhancement
“Anna’s work is very structured, clear and well thought thorough. Her sound recommendations contributed to the success of the project.”
— Claire Horbury , Saga Plc
 STRATEGY DESIGNER Salesforce |  SALES CLOUD SPECIALIST Salesforce |  HUMAN COMPUTER INTERACTION Interaction Design Foundation |  MOBILE EXPERIENCE Nielsen Norman Group |  CONTENT STRATEGY FOR PROFESSIONALS Northwestern University |
 MASTER OF ARTS Cultural and Critical Studies |  BACHELOR’S DEGREE Cultural and Linguistics Studies |
anna nicoli 