1.


Vision

Let’s make it strategic! Nothing starts without a vision and business goals. More customers, new customers, higher adoption and performance rates, etc. If you don’t know the why, you can’t get the what.

2.


Exploration

People, audiences, customers, perspectives, employees… users. Explore their motivations and understanding their needs and ecosystem is the key to success! Observe and aim…

3.


Creation

With a goal and a target, we can elaborate the solution. From concept to the details, iteration by iteration, through MVP and testing. Think, visualise, update… then launch!

4.


Enhancement

Let’s make it right! With time… Nothing gets perfect at the first shoot. Observing how the solution is used, when, what for, and getting users feedback, can only make it better.

Research

Emphasise Business Model and Goals, User Research, Strategy
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Design Concept, Journeys, Prototypes, Usability Testing
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Researc

Monitor Analytics, Feedback, Satisfaction

+Management & Mentorship
Team lead, Practice framework and processes, Careers enhancement

“Anna’s work is very structured, clear and well thought thorough. Her sound recommendations contributed to the success of the project.“

Claire Horbury
Group Product Management Lead and Product Marketing Lead, @Saga Plc

“Anna took part of one of the most SF challenging Program in Italy as UX Senior architect. She had the opportunity to bring her experience and creative touch for the UX and UI design of the platform. This highly contributes to the user adoption.“

Arianne Delalieux
Programme Director Lead @Salesforce UK

Anna is a dynamic and energetic UX manager. I was lucky to have had her as a line manager and to have benefited from her positive approach.

Emily Corfe
Content Designer and Comms manager @GreenNetwork Energy

STRATEGY DESIGNER
Salesforce

SALES CLOUD SPECIALIST
Salesforce

HUMAN COMPUTER INTERACTION
Interaction Design Foundation

MOBILE EXPERIENCE
Nielsen Norman Group

CONTENT STRATEGY FOR PROFESSIONALS
Northwestern University


MASTER OF ARTS
Cultural and Critical Studies

BACHELOR’S DEGREE
Cultural and Linguistics Studies

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