I’m a lead user researcher and strategy experience designer.

My mission is to empower businesses by designing high-quality solutions that meet their goals by engaging their customers and users‘.

Freedom is often under conditions, that’s why experience design is necessary. To balance business goals and people needs.

Vision

Let’s make it strategic! Nothing starts without a vision and business goals. More customers, new customers, higher adoption and performance rates, etc. If you don’t know the why, you can’t get the what.

Exploration

People, audiences, customers, perspectives, employees… users. Explore their motivations and understanding their needs and ecosystem is the key to success! Observe and aim…

Creation

With a goal and a target, we can elaborate the solution. From concept to the details, iteration by iteration, through MVP and testing. Think, visualise, update… then launch!

Enhancement

Let’s make it right! With time… Nothing gets perfect at the first shoot. Observing how the solution is used, when, what for, and getting users feedback, can only make it better.

Emphasise Business Model and Goals, User Research, Strategy
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Design Concept, Journeys, Prototypes, Usability Testing
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Monitor Analytics, Feedback, Satisfaction

+Management & Mentorship
Team lead, Practice framework and processes, Careers enhancement

“Anna’s work is very structured, clear and well thought thorough. Her sound recommendations contributed to the success of the project.“

Claire Horbury
Group Product Management Lead and Product Marketing Lead, @Saga Plc

“Anna took part of one of the most SF challenging Program in Italy as UX Senior architect. She had the opportunity to bring her experience and creative touch for the UX and UI design of the platform. This highly contributes to the user adoption.“