Digital transformation – Public sector website



The Council was running a digital transformation project aiming to redesign all services and improve their transactional website.
As UX Designer, I’ve been leading the user experience in the Digital team working with  Content Managers, Front and Back-End developers, Service Designers, while mentoring a Junior UX Designer. With the front-end developer I’ve also supported the visual designer for the re-definition of the new digital brand and UI.

UX Templates

I have defined the design strategy by designing layouts/templates that would have hosted the web components. Therefore, I have designed the home page layout and then relevant wireframes. These have then been tested with real users with a usability task-based test. I have also mentored the Junior UX for.

Requirements and users tasks workshops

Then I have defined the flow of activities and set up a process to go through for each service area. I have prepared, mentored and run ‘Service and user requirements workshop’ whose stakeholders have been the Council’s service owners. On the back of the requirements workshop, I have started creating user journeys to map the service and user requirements, defining interactions and functionalities therefore web components. I have also mapped the content on main layouts by creating content inventory.

UX Design, Web components library and global search

Finally, I have created the Web Component Library on Sketch and liaise with the developers to handover with clickable prototypes, flows and wireframes.

UI Design

As a final step, I have also led the Design team for the definition of the council new brand-self, by creating the brief to outsource the UI Design.

Website Powered by