+Leadership

Team Leading, Processes, Mentorship and Tutoring

I have established and overseen teams focused on UX Design and Digital Customer Experience, which include Senior UX and UI Designers, Content Designers and Managers, as well as User Researchers.

Within the Digital Marketing and Product Management Teams, I’ve set the User-Centred Design processes, with the goal of amplifying user feedback, fostering collaboration, and optimising product performance.

Projects

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Summary

Reorganised existing team based on department needs; Hired full-time and contract professionals assigned to various projects.
Formed teams with existing staff and offered mentorship to improve their skills and create new career paths.
Introduced the User-Centred Design (UCD) approach in projects and throughout the organization, working with senior management and other teams to promote collaboration, project success, and the best product outcomes.
Assisted experienced team members in filling knowledge gaps in areas like content strategy and user testing, while also mentoring junior staff to boost their skills in design processes, user research, and presentations. Offered career development advice to junior employees.

Created a framework with the team to keep everyone on the same page about the various studies, tasks, and outputs during the User-Centered Design (UCD) process.
Organized Lunch & Learn sessions to connect with product, marketing, and sales managers, highlighting the business benefits of UX and practice methods.
Led design initiatives within project teams by working closely with top-level client stakeholders, specifying the UX tasks needed in proposals along with the required activities and resources.
Evaluated the current state of the practice, carried out internal research, and offered suggestions to improve UCD and encourage teamwork.
Run Product Design courses focused on tutoring young designers on user centric and design thinking approach.