Category: B2C

Projects

• Car Insurance Mobile-only New Product

  

  The VP Product Director of the Global Insurance Company had a mandate to create a new product to target Gen Z and Gen Y customers: a new, fully mobile-only experience.

  B2C, Innovation, Insurance, Vision & Exploration

• Paris Luxury Hotel Mobile-First Website

  

  The iconic and prestigious luxury hotel sought assistance to enhance their digital presence.As the Lead UX, I engaged with the CEO, CFO, and CMO to understand their business needs, which primarily revolved around expanding their customer base for both the hotel and the online boutique.

  B2C, Enhancement, Hospitality, Innovation, Vision & Exploration

• Customer Portal for Energy Company (B2C SaaS Salesforce)

  

  The energy supplier was engaged in a digital transformation initiative, implementing a comprehensive suite of Salesforce solutions to enhance internal operations and customer interactions.

  B2C, Energy Utility, Innovation, User Experience, Vision & Exploration

• User Research for Membership Programme

  

  A UK insurance and travel company recently introduced a membership program aimed at their customers over 50 years old. The Digital Marketing Team wanted to learn more about what these users like and how they act, so they could improve their overall experience.

  B2C, Enhancement, Finance, Innovation, Insurance, Vision & Exploration

• Public Sector Website

  

  The Council was running a digital transformation project aiming to redesign all services and improve their transactional website. As UX Designer, I’ve been leading the User Experience in the Digital team.

  B2C, Innovation, Leadership, Public Sector, User Experience, Vision & Exploration