anna nicoli

Category: B2C

  • Paris Luxury Hotel Transactional Websites

    Paris Luxury Hotel Transactional Websites

    The iconic and prestigious luxury hotel sought assistance to enhance their digital presence.As the Lead UX, I engaged with the CEO, CFO, and CMO to understand their business needs, which primarily revolved around expanding their customer base for both the hotel and the online boutique.

  • Car Insurance mobile-only transactional website

    Car Insurance mobile-only transactional website

    The VP Product Director of the Global Insurance Company had a mandate to create a new product to target Gen Z and Gen Y customers: a new, fully mobile-only experience.

  • User Research and Design for Membership Programme

    User Research and Design for Membership Programme

    A UK insurance and travel company recently introduced a membership program aimed at their customers over 50 years old. The Digital Marketing Team wanted to learn more about what these users like and how they act, so they could improve their overall experience.

  • Customer App for Energy Company

    Customer App for Energy Company

    The energy supplier was engaged in a digital transformation initiative, implementing a comprehensive suite of Salesforce solutions to enhance internal operations and customer interactions.