Category: Innovation

Projects

• Financial Onboarding Portal (B2B2C SaaS Salesforce)

  

  The international insurance firm financial department decided to to redesign and enhance the existing agent onboarding system using the out-of-the-box Salesforce Experience Cloud features.

  B2B2C, Finance, Innovation, Vision & Exploration

• Car Insurance Mobile-only New Product

  

  The VP Product Director of the Global Insurance Company had a mandate to create a new product to target Gen Z and Gen Y customers: a new, fully mobile-only experience.

  B2C, Innovation, Insurance, Vision & Exploration

• Paris Luxury Hotel Mobile-First Website

  

  The iconic and prestigious luxury hotel sought assistance to enhance their digital presence.As the Lead UX, I engaged with the CEO, CFO, and CMO to understand their business needs, which primarily revolved around expanding their customer base for both the hotel and the online boutique.

  B2C, Enhancement, Hospitality, Innovation, Vision & Exploration

• Onboarding Portal for Data Management

  

  The Global Data Quality IT Company provides Data Management and Data Quality solutions tailored for retailers, public sector entities, and financial institutions. As part of the product Improvements, I’ve collaborated with Product manager to enhance the onboarding process and elevate the overall user experience.

  B2B, Innovation, IT – Data Quality & Management, Vision & Exploration

• Customer Portal for Energy Company (B2C SaaS Salesforce)

  

  The energy supplier was engaged in a digital transformation initiative, implementing a comprehensive suite of Salesforce solutions to enhance internal operations and customer interactions.

  B2C, Energy Utility, Innovation, User Experience, Vision & Exploration

• User Research for Membership Programme

  

  A UK insurance and travel company recently introduced a membership program aimed at their customers over 50 years old. The Digital Marketing Team wanted to learn more about what these users like and how they act, so they could improve their overall experience.

  B2C, Enhancement, Finance, Innovation, Insurance, Vision & Exploration

• Public Sector Website

  

  The Council was running a digital transformation project aiming to redesign all services and improve their transactional website. As UX Designer, I’ve been leading the User Experience in the Digital team.

  B2C, Innovation, Leadership, Public Sector, User Experience, Vision & Exploration

• CRM for Energy Company (B2B2C SaaS Salesforce)

  

  The client (National Italian Energy Supplier) adopted the IT Company CRM solution and asked for the 80% of solution customisation to adapt their business and users requirements. In liaise with business and Technical stakeholders, I led the UX Team to design the new solution and successfully meet the project timeline.

  B2B2C, Energy Utility, Innovation, Leadership, User Experience