Category: Vision & Exploration
Projects
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Financial Onboarding Portal (B2B2C SaaS Salesforce)
The international insurance firm financial department decided to to redesign and enhance the existing agent onboarding system using the out-of-the-box Salesforce Experience Cloud features.
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Car Insurance Mobile-only New Product
The VP Product Director of the Global Insurance Company had a mandate to create a new product to target Gen Z and Gen Y customers: a new, fully mobile-only experience.
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Paris Luxury Hotel Mobile-First Website
The iconic and prestigious luxury hotel sought assistance to enhance their digital presence.As the Lead UX, I engaged with the CEO, CFO, and CMO to understand their business needs, which primarily revolved around expanding their customer base for both the hotel and the online boutique.
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Onboarding Portal for Data Management
The Global Data Quality IT Company provides Data Management and Data Quality solutions tailored for retailers, public sector entities, and financial institutions. As part of the product Improvements, I’ve collaborated with Product manager to enhance the onboarding process and elevate the overall user experience.
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Customer Portal for Energy Company (B2C SaaS Salesforce)
The energy supplier was engaged in a digital transformation initiative, implementing a comprehensive suite of Salesforce solutions to enhance internal operations and customer interactions.
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User Research for Membership Programme
A UK insurance and travel company recently introduced a membership program aimed at their customers over 50 years old. The Digital Marketing Team wanted to learn more about what these users like and how they act, so they could improve their overall experience.
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Public Sector Website
The Council was running a digital transformation project aiming to redesign all services and improve their transactional website. As UX Designer, I’ve been leading the User Experience in the Digital team.
anna nicoli 